Let’s Get Critical


I’m primed, and ready to criticise the shit out of some stuff. 

Who’s with me?? 


Okay, let’s warm up to the idea. Grab your boom box and whack in your fave 80s mixed tape. 

Pump up the volume when you hear Olivia start to croon. Just one minor adjustment, when she sings physical, we sing CRITICAL! 

Critical. I wanna get criti-caaal, let’s get into critical… 

let me hear your inner talk, 

that bitchy talk, 

let me hear your mean girl talk. 


Now are you with me? 


I am FED UP with bloody fantastic women being beleaguered by a critical soundtrack in their heads. 

Recently, a local plus size inclusive fashion brand had a pop-up, and they shared on social media that EVERY SINGLE CUSTOMER who came into the pop-up shop and tried something on criticised herself when she came out of the dressing room and looked at herself in the mirror. Every. Single. One. God I hoped they were exaggerating, but sadly I bet they weren’t. 

I say this with love ladies, what the fuck is up with that? 

Let’s get critical of the criticism. 

Why are we so bloody awful to ourselves? WHY?! Seriously. We need to think – and talk – about this bullshit. 

I’m glad I asked! 

I’ll tell you this for nothing, it is not part of our DNA. It truly isn’t. 

There’s a lot invested in us believing that it is, but it isn’t. 

Speaking of investment, let’s have a think about advertising geared towards women. 

A while ago, cruising around my local Coles, I was looking to change up my shampoo and conditioner brand, just for kicks. I spied a new range on the blindingly illuminated shelves of the “beauty aisle”. What’s up with that Coles? It’s just oddly creepy. I looked at the various iterations of what I’m sure is the exact same formula in each distinct bottle, it suddenly struck me that none of the five or six options were for normal hair. None. 

Apparently, women don’t have normal hair, women have PROBLEM hair – too frizzy, too dry, too damaged, too blonde, too fine, too female. 

Seriously. What the hell is that about? 

Let’s get critical of this type of calculated manipulation of female consumers. 

Got a face? We can cover it! the make-up advertisers cry from the shelves. 

Got hair on your pretty little head? Nobody will ever know it was veering towards lankness once you’ve paid a fortune for our lustrous locks formulation, with pure jojoba and a double dollop of misogyny. 

Got hands and nails? Never fear, this 100% self-empowerment free hand creme will leave your digits soft and supple. Just what you need after doing all those dishes! 

Got legs? Oh legs, such a problem area… don’t worry ladies, we can shave them, wax them, tan them and firm them, we promise*!  (*All promises are voided once you’ve handed over your hard earned cash.) 

Sing it Livvy, I wanna get CRITICAL…. 


I’m just riffing tonight, yet I really want to thoughtfully, critically address this crap that we women are subjected to, and unwittingly subject ourselves to. 

I want to encourage your inner critic, but not to double down on shitting on your insecurities. No way. 

I want your inner critic to graduate from criticism to critical thinking. 

I want to target a “problem area” that the beauty aisle advertisers ignore at their peril, the mind! 


BYO leotard and water bottle, this is going to be quite a work-out. 



Annette x


11 thoughts on “Let’s Get Critical

  1. Annette, I love this and I love you! The shampoo thing made me crack up as I was only looking the other day for just a regular ole clean your locks shampoo, not easy to find. I ended up with ‘fortifying’, oh yeah.
    Skipping off to find my 80’s leotard….


  2. Oh how I love you.

    Standing strong, marching us up to this call to action!

    I feel you sister. I do.

    I’m singing – you had me in leotards at the IG picture.

    And I feel stronger reading this.

    They – fuck they.

    I was looking at my kids just yesterday noticing how ‘they’ don’t yet care for they. I wondered at that moment when I started caring about they?

    They are very sticky aren’t they and tricky to boot – they come in many guises.

    I have my battle sword at the ready dear Annette. I truly do.

    Adore you my friend and warrior.

    Fran x


    • I adore you right back, my adventuring warrior friend.

      They sneak up on us I reckon, so keep your sword close, ready to go into battle for your kids, and yourself of course. 😘😘😘


    • Read it often, medicinally Kate, as needed!

      Those negative thoughts may be in your head, that doesn’t make them true!!

      Question them, explore them, challenge them – and come and chat anytime for a bit of support and fire stoking.

      You. Are. Not. Broken.


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