This is a useless blog post.
You will be no wiser about the world once you’ve read it.
You will not have 7 new ways to fold a fitted sheet and 9 rainy day craft activities to pin or bookmark.
You won’t learn an interesting anecdote about the French, or whether saying namaste is totally off limits to white folks.
This post is inspired by this post written a few days ago by longtime blogger and rad resident of Melbourne town, Stacey from Veggie Mama. Stacey expresses what I think a lot of people feel, when they get creatively constipated.
Pours a cuppa.
It sucks right? To lose your mojo. To feel deflated and a bit cynical/sad about something that used to bring you joy.
In blogging (and in many other realms), you can get constantly bombarded and bamboozled by the latest strategies and tips on growing your readership, reaching new eyes, turning readers into raving fans, 78 ways to get a book deal and make money from your blog, how blogging can open up doors for you to RULE THE WORLD and defy death… okay maybe not defy death, but sheesh, it’s exhausting.
The crux of a lot of blogger breakdown seems to fall under the immense, yet hard to define goal of “being useful”.
Do you want to be a great blogger? BE USEFUL.
Solve a problem, real or imagined.
Now, on one level that is pretty sound advice, people want to get something from reading a blog, right?
But the word “useful” just grinds my gears, and a lot of other people’s it seems, because it seems, well, so, sales-y.
So I offer this useless post to you, on a day where I’ve done little that you’d describe as useful, aside from a few loads of laundry.
I have listened to birds chirping and felt the sun on my face. Useless, right?
I’ve painted and sketched. Useless pursuits.
I have eaten bananas on toast and polished off half a box of savoury shapes. What a “waste” of calories!
I’ve listened to a pointless podcast.
I spent a few hours reading a book.
I’ve even read a few useless blog posts, and now I’m writing one.
Because I think blogging is about something much more fundamental than usefulness.
I think blogging is about connecting, about having a virtual chat with someone, about ‘huh, me too’ moments and most of all, to get away from all the sales-y, more crap to bookmark and never read, or any of the 12 more ways to feel inadequate about your style/weight/relationship/career/parenting posts we are bombarded with night and day.
Of course, those posts are never titled so negatively, because they’re being useful and useful is upbeat and shiny, so it’s all 12 ways to love your kids more or 12 affordable date night ideas or 12 new ways with quinoa.
Some of these posts pop up occasionally on blogs I read and love, BUT when a blogger churns out SHINY, USEFUL content day after day after day, my eyes glaze over and I stop reading those blogs. To me, there’s no soul in endlessly useful content. I don’t want useful information, I want to connect with the person doing the writing. If I want to know about quinoa I head to taste.com.au – quinoa’s covered.
After reading Stacey’s post, I commented on her blog (yes, people still do that) and I very eloquently shared my response to her words… fuck useful.
In writing this, I’m not having a go at people who are trying to help bloggers succeed, I’m simply saying that I think “success” comes in many guises, and if your blog has tumbleweeds blowing through it, maybe it’s time to revisit just writing stuff and pressing publish.
But you won’t find any links to 6 ways to get your blogging mojo back posts here, this post is useless remember?
I love bloggers. I’m looking at you Stacey.
Uselessly, and hashtagging the shit out of it #uselessblogger